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Asset manager BlackRock (NYSE: $BLK ) has debuted a Bitcoin (CRYPTO: $BTC ) exchange-traded product (ETP) on the London Stock Exchange in the United Kingdom (U.K.).

The BlackRock offering is one of several crypto products to begin trading in the U.K. after market regulator the Financial Conduct Authority ended a ban on retail investments in crypto.

In addition to BlackRock's iShares Bitcoin ETP, which is now trading under the ticker symbol "IB1T," investors also gained access to products from 21Shares and Bitwise, among others.

The ETPs enable individual retail investors to buy exposure to Bitcoin without needing to hold the cryptocurrency directly in a digital wallet.

BlackRock's Bitcoin product is already available elsewhere in Europe. The company's Bitcoin exchange-traded fund (ETF) is the most popular crypto investment vehicle in the U.S.

Switzerland-based 21Shares introduced four new crypto ETPs in London. Bitwise listed four new ETPs on the London Stock Exchange, two each tracking Bitcoin and Ethereum (CRYPTO: $ETH ).

BlackRock, which manages more than $13 trillion U.S. in assets globally, has seen strong growth in its crypto investment vehicles over the past two years.

Its flagship Bitcoin ETF, the iShares Bitcoin Trust (IBIT), now has $85.5 billion U.S. in net assets, according to market data.

Bitcoin is currently trading at $111,000 U.S., having gained 18% on the year.

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