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Cryptoprowl / Take My Muffin, the producer of the animated series, has raised $2.9 million in a funding round led by decentralized finance (DeFi) aggregator 1inch Network (CRYPTO: $1INCH ). The capital will be used to expand the project’s intellectual property and support the launch of its native digital asset.

The company stated Wednesday that the investment aims to transition the brand beyond the "disposable mascots" typical of the cryptocurrency sector toward enduring media franchises. Take My Muffin, which reports more than 550,000 subscribers, was among the first animated programs to be financed entirely through the sale of non-fungible tokens (NFTs).

The partnership with 1inch dates back to 2021, involving several DeFi-themed integrations. This latest infusion of capital is intended to professionalize the intersection of the project’s entertainment output and its blockchain infrastructure.

"Many crypto projects launch with meme driven mascots that are fun but ultimately disposable," a company spokesperson said. "We are focused on building enduring intellectual property that can sustain long-term engagement and value."

Proceeds from the round will be allocated toward content production, staff expansion, and marketing efforts. The funding arrives ahead of the project’s token generation event. The native $MUFFIN token is scheduled for release on May 5. According to the company, 55% of the total token supply will be reserved for the community to maintain a decentralized ownership structure.

The investment highlights a shift in the Web3 sector, as backers move away from speculative meme coins in favor of projects with established audiences and integrated token utility. 1inch, primarily known for its exchange aggregation protocol, has increasingly supported early-stage ventures that combine creative content with governance models.

Take My Muffin did not disclose its current valuation or the identity of other participants in the funding round.