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- Franklin Templeton's November 18 EZRP launch could reshape XRP ETF competition after Canary's record-setting debut

- Three XRP ETFs in one week may boost liquidity as analysts track price stability and historical reaction patterns

Growing anticipation around multiple exchange-traded products linked to XRP (CRYPTO: $XRP ) is setting the stage for a key week in the token's market trend. Analysts say expectations are intensifying as Franklin Templeton moves toward a November 18 debut of its XRP ETF, a launch that will take place shortly after Canary Capital's record-setting entry last week.

Franklin Templeton is preparing to list its XRP ETF, known as EZRP, on the CBOE. Following this anticipation, market specialists argue that the planned launch arrives at a time when investors are prioritizing issuers with established records in regulated markets, a factor viewed as potentially advantageous for Franklin Templeton's early trading activity. The firm recently submitted an updated S-1 filing featuring simplified registration language, signaling that the regulatory process has accelerated ahead of the scheduled listing.

Canary Capital's XRPC ETF, which made headlines with a first-day trading volume of $58 million, created what analysts described as a high benchmark for subsequent XRP-linked products. It marked the largest ETF debut of 2025, setting a competitive precedent for EZRP as both funds prepare to test investor demand in close succession.

Bitwise to Follow With Third XRP ETF in the Same Week

Two days after Franklin Templeton's launch, Bitwise is expected to introduce its own XRP ETF on November 20. The rollout will bring the number of XRP-based ETFs to three within a single week. Analysts say the product sequencing could draw varied forms of capital, particularly from market participants who previously allocated to Bitwise's recently launched Solana ETF.

Reports suggest the XRP ETF is likely to appeal to hedge funds, family offices, and institutions familiar with digital-asset products. Observers note that the rapid clustering of launches could supply additional liquidity and provide a more structured environment for price discovery.

Experts Highlight Historical Parallels Amid XRP's Price Reaction

Despite the rapid expansion of ETF offerings, XRP's price has remained steady in recent days. Following the debut of Canary Capital's ETF, the token experienced declines, though analysts attributed the movement to the broader market downturn rather than ETF-specific effects. EGRAG Crypto noted that XRP's pullback of approximately 15% mirrors earlier reactions in other markets, pointing to a historical example in which Bitcoin fell around 20% after its ETF launch.

In another assessment, market watcher Javon Marks referenced the asset's performance in previous cycles, highlighting an earlier instance in which XRP registered a sixfold increase after a period of skepticism. Analysts have emphasized that current ETF developments form part of the broader context affecting sentiment.

XRP Market Metrics Reflect Stable Trading Conditions

As of press time, XRP is trading at $2.27, showing a 0.24% gain over the past 24 hours. The token holds a market capitalization of $136.3 billion and maintains a circulating supply of 60.17 billion coins out of a maximum 100 billion.