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XRP’s (CRYPTO: $XRP ) price has jumped on news that Rakuten (OTC: $RKUNY ) has launched a new XRP feature in Japan.

Rakuten is a Japanese company that runs a shopping rewards platform. It allows users to earn a percentage of their money back when shopping online or in-store at millions of retailers.

The company says that its customers can now convert Rakuten loyalty points into XRP and use the cryptocurrency for payments on its platform. 

Rakuten Wallet has also launched XRP spot trading and payment features for users in Japan. The update allows customers to convert Rakuten loyalty points into XRP via the mobile app.

Users can also use XRP for payments at more than five million merchant locations across Japan. Payments are made through QR codes linked to Rakuten’s retail network.

Rakuten has about 44 million active users, expanding XRP access to a large consumer base.

The Rakuten ecosystem also has more than three trillion loyalty points in circulation. That equals about $23 billion U.S. in points that can now be converted into the XRP crypto.

News of the Rakuten plan sent XRP up about 3% over the weekend to trade at $1.40 U.S. 

XRP currently has a market capitalization of $84.42 billion U.S., with 62 billion tokens in circulation.

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